Deli: partnering with Chi Forest to launch its first carbon neutral stationery series
With support from Carbon Newture, Deli Group partnered with Genki Forest to launch the carbon-neutral product line — the “Deli x Genki Forest Carbon-Neutral Series” — and obtained certification from the authoritative third-party organization SGS.
Light industry and consumer goods industry
03.From full-chain green management to low-carbon production: Deli’s ESG exploration and innovation
Deli’s cross-industry environmental collaboration with Chi Forest is no coincidence. With younger consumers driving market trends, purchasing decisions increasingly reflect brand values and sustainability, not just functionality. Low-carbon initiatives not only respond to China’s carbon peaking and neutrality goals but also demonstrate Deli’s commitment to environmental, economic, and social responsibility.
From a single carbon-neutral pen to a sustainable development ecosystem, from brand building to social responsibility, Deli is actively translating the concept of “innovation-led sustainable development” into practical action, making “green office” a reality.
In its supply chain — a critical area — Deli employs a comprehensive ESG management system with 74 control points across environmental, social, and governance dimensions as a “green compass.” This covers everything from wastewater treatment at suppliers’ facilities to raw material carbon footprint tracking. On the production floor, Deli identifies supplier strengths and gaps, helping them enhance energy efficiency, develop eco-friendly materials, and strengthen environmental compliance. This “assess + enable” model drives a green transformation of the supply chain from the source, laying a solid foundation for sustainable development.
Deli also converts carbon performance into a shared standard across the supply chain, using scientific assessment and incentive mechanisms to guide suppliers in managing carbon emissions and optimizing their production processes. From raw material suppliers to manufacturers and logistics providers, all stakeholders align on low-carbon development, forming a full-chain green loop that integrates environmental and economic benefits.
As a leading brand in the education and culture sector, Deli understands that green and sustainable development cannot be achieved by a single enterprise. On June 6, 2025, at the 3rd Shanghai International Carbon-Neutral Technology, Products, and Achievements Expo, Deli showcased the “Deli x Chi Forest Carbon Neutral Series” and shared its sustainable innovation models and circular practices with industry peers. Through concrete product cases, Deli made carbon neutrality tangible and promoted the adoption of green innovation across the office sector, providing a practical reference for sustainable industry practices.
Conclusion
Serving the world with products and leading the future with responsibility, Deli integrates its mission of “creating quality products for global users” into a broader green and low-carbon narrative. Through a full-chain green management network, Deli guides upstream and downstream partners on the journey toward low-carbon, circular transformation. This collaboration, combined with the launch of the carbon-neutral series, translates carbon neutrality from a technical metric into a consumer-visible experience and provides a green innovation reference for the creative and consumer goods sectors. Moving forward, Carbon Newture will continue to partner with more enterprises to build a low-carbon, circular industrial ecosystem and contribute professional expertise to global green development.
